Ricardo Moreira doesn’t worry about not getting enough protein. This vegan cage fighter is solid as steel, but with a heart of gold. Moreira will be donating a portion of his winnings from his upcoming fight on February 11 to In Defense of Animals. If you are in the San Francisco Bay Area, be sure to check out Ricardo’s adrenaline-pumping cage fight and support the animals at the same time! IDA interviewed Moreira about his veganism and unique profession.

IDA: Why did you become vegan?

Ricardo Moreira: I’ve always loved animals, and I am a lifelong martial artist. Within the martial arts, there are many codes of conduct, one of which is to respect all forms of life. Veganism goes hand in hand with my martial arts training and philosophy.

IDA: When did you go vegan?

Moreira: I went vegan in 2006. I was lacto/ovo vegetarian prior to the transition. I was initially a bit hesitant to go full-blown vegan due to all the misinformation I had come across concerning athletic performance on a vegan diet. Luckily I was put in touch with two vegan bodybuilders, Kenneth Williams and Robert Cheeke, who helped me develop a high-protein vegan diet to fit my sport’s needs.

IDA: What is your martial arts/fighting background?

Moreira: I grew up studying martial arts, starting with Kenpo Karate. I simply fell in love with the virtues and lifestyle. I quickly realized that teaching was going to be my life’s aspiration, and that competitive fighting was intricate to that goal. I started competing in professional kickboxing over ten years ago, and in 2007, I made the transition to mixed martial arts. With a 2nd degree black belt in Kenpo Karate and a competition background in Muay Thai, I am best described as a “stand up” fighter within my current sport.

IDA: Are fellow fighters supportive or critical of your diet?

Moreira: At the professional level, the other fighters are both respectful and supportive of my veganism. Initially I stood alone but, since 2006, there have been a few high level MMA fighters that adopted the diet, including top-ranked UFC fighter Jake Shields. There are also a lot of vegetarians in the sport; in fact, mixed martial arts has the most vegetarians of any contact sport.

IDA: What are your plans for the future?

Moreira: When the time comes for me to walk away from the cage altogether, I intend to open a martial arts gym. I’m looking forward to producing an environment where the athleticism of today’s fighters meets the discipline and virtues of the traditional arts. I will also continue to spread awareness and fight my most important fights… the ones outside the cage.

For more information and to buy tickets,

http://www.facebook.com/events/279809845410731/

Or e-mail: kickboxer415@live.com

IDA neither endorses nor opposes any sport with all willing participants. What we do support is compassionate athletes speaking for the animals through their sport.

New to veganism? Click here to order a free Vegan Starter Kit.

To support our work please click here.

DeGeneres went vegan in 2008 and has steadily increased her dedication to the diet, shunning Lady Gaga’s meat dress on her show and offering the musician a dress made of veggies instead.

We love Ellen and her passion for veganism, however, she is now the face of Cover Girl Cosmetics, a company notorious for testing their products on animals. We hope that she can make the connection that animals suffer in labs just as much as those that end up on our plates and either discontinue support of Cover Girl or use her celebrity power and get them to stop testing on animals- an even better option!

Order your own FREE Vegan Starter Kit by clicking here!

This year’s International Day of Action for Elephants in Zoos (IDAEZ) on June 11^th was an outstanding success, featuring events in 27 cities and a virtual protest that used social networking technology to circulate more than 9,000 messages about the suffering and premature deaths of elephants in zoos. Thanks to everyone for your involvement!

Elephant advocates held demonstrations from the U.S. to Canada to the UK and Spain, educating thousands of people attending their local zoos. Media reports on IDAEZ events carried our message to even more of the public. Scores of colorful banners and posters, and the 30,000 informative flyers that were handed out, opened people’s eyes to the lifetime of misery elephants endure in inadequate zoo displays.

We welcome the many IDAEZ events in new cities this year, including the Houston Zoo, Fresno Zoo, Honolulu Zoo, Rosamond Gifford Zoo, Birmingham Zoo, Milwaukee Zoo and Ft. Worth Zoo.

We’re also pleased to report that events could not be held at the Central Florida Zoo and the Brookfield Zoo near Chicago because those zoos no longer have elephants! And it looks like there will be even fewer zoos holding elephants in the years to come.

The virtual protest, also held on Saturday, was a great success. This special cyber-demo allowed everyone to participate in IDAEZ by Tweeting zoos and posting enlightening messages on zoos’ Facebook pages about the physical and psychological suffering that Earth’s largest land mammals endure in cramped zoo enclosures. Rather than allow their members to read the truth, at least seven zoos shut down their Facebook pages in different ways.

IDA thanks everyone who participated in IDAEZ in person and on-line. You helped educate people around the world about the terrible plight of elephants in zoos, bringing us a step closer to ending their suffering. And we also thank this year’s celebrity supporters, Lily Tomlin, Jorja Fox and Mariana Tosca, for their commitment to helping the elephants.

You can visit www.HelpElephants.com to read more about IDAEZ and our campaigns for elephants in zoos and circuses.

Don’t forget to join IDA’s Elephant Task Force to learn what you can do to help elephants year round!

Please replace your profile pictures with the Virtual Demo "Sign"

Saturday, June 11, is the International Day of Action for Elephants in Zoos, when activists around the world will be sending a message that elephants just don’t belong in cramped, unnatural displays that shorten their lives by decades.

This year, everyone can help the elephants, no matter where you live, by participating in a virtual demonstration on Facebook and Twitter. It’s easy to do and a great way to spread the word that it’s time to stop the elephants’ suffering.

Here’s how it works:

Facebook Instructions – Speak up for Elephants in 3 easy steps!

1. Make sure you have your protest “sign“. All you have to do is right click on the “Elephants Suffer” image and choose “Save” to get this “sign”. Replace your profile photo to your “sign” and keep it up all weekend!

2. Go through the zoo list and “Like” the promotional pages for these zoos. This will allow you to post comments on their pages:

United States

• Albuquerque Biological Park, Albuquerque, NM
• Audubon Zoo, Audubon, LA
• Birmingham Zoo, Birmingham, AL
• BREC’s Baton Rouge, Baton Rouge, LA
• Bronx Zoo, Bronx, NY
• Buffalo Zoological Gardens, Buffalo, NY
• Busch Gardens, Tampa Bay, FL
• Buttonwood Park Zoo, New Bedford, MA
• Caldwell Zoo, Tyler, TX
• Cameron Park Zoo, Waco, TX
• Chaffee Zoological Gardens, Fresno, CA
• Cheyenne Mountain Zoo, Colorado Springs, CO
• Cincinnati Zoo, Cincinnati, OH
• Cleveland Metro Park Zoo, Cleveland, OH
• Columbus Zoo, Columbus, OH
• Dallas Zoo, Dallas, TX
• Denver Zoo, Denver, CO
• Dickerson Park Zoo, Springfield, MO
• Disney Animal Kingdom, Lake Buena Vista, FL
• El Paso Zoo, El Paso, TX
• Fort Worth Zoo, Ft. Worth, TX
• Greenville Zoo, Greenville, SC
• Hogle Zoo, Salt Lake City, UT
• Honolulu Zoo, Honolulu, HI
• Houston Zoological Gardens, Houston, TX
• Indianapolis Zoo, Indianapolis, IN
• Jacksonville Zoological Gardens, Jacksonville, FL
• Kansas City Zoo, Kansas City, MO
• Knoxville Zoo, Knoxville, TN
• Lee Richardson Zoo, Garden City, KS
• Little Rock Zoo, Little Rock, AK
• Los Angeles Zoo, Los Angeles, CA
• Louisville Zoological Gardens, Louisville, KY
• Lowry Park Zoo, Tampa, FL
• Maryland Zoo, Baltimore, MD
• Memphis Zoo, Memphis, TN
• Miami Metro Zoo, Miami, FL
• Milwaukee Zoological Garden, Milwaukee, WI
• Montgomery Zoo, Montgomery, AL
• Nashville Zoo, Nashville, TN
• Niabi Zoo, Coal Valley, IL
• North Carolina Zoo, Asheboro, NC
• Oakland Zoo, Oakland, CA
• Oklahoma City Zoo, Oklahoma City, OK
• Oregon Zoo, Portland, OR
• Phoenix Zoo, Phoenix, AZ
• Pittsburgh Zoo, Pittsburgh, PA
• Point Defiance Zoo, Tacoma, WA
• Reid Park Zoo, Tuscon, AZ
• Riverbanks Zoo, Columbia, SC
• Roger Williams Park Zoo, Providence RI
• Rosamond Gifford Zoo, Syracuse, NY
• St. Louis Zoological Park, St. Louis, MO
• San Antonio Zoo, San Antonio, TX
• San Diego Zoo Safari Park, Escondido, CA
• San Diego Zoo, San Diego, CA
• Santa Barbara Zoo, Santa Barbara, CA
• Sedgwick County Zoo, Wichita, KS
• Seneca Park Zoo, Rochester, NY
• Six Flags Discovery Kingdom, Vallejo, CA
• Smithsonian National Zoological Park, Washington, DC
• Toledo Zoo, Toledo, OH
• Topeka Zoological Park, Topeka, KS
• Tulsa Zoo and Living Museum, Tulsa, OK
• Virginia Zoo, Norfolk, VA
• Wildlife Safari, Winston, OR
• Woodland Park Zoo, Seattle, WA
• Zoo Atlanta, Atlanta, GA

Canada

• Bowmanville Zoo (Ontario)
• Calgary Zoo (Alberta)
• Granby Zoo (Quebec)
• Toronto Zoo (Ontario)

3. Starting on Saturday June 11th, start posting your comments! Remember that your comments will be seen by followers of all ages and comments that include profanity or can be interpreted as “abusive” will probably be removed before the general public gets a chance to read them and may result in your profile being reported and/or deleted by Facebook. IDA is not responsible for any comments you may leave or action that results.

Twitter Instructions:

1. Make sure you have your protest “sign“. All you have to do is right click on the “Elephants Suffer” image and choose “Save” to get this “sign”. Replace your profile photo to your “sign” and keep it up all weekend!

2. Go through the zoo list above and “Follow” these pages. This will allow you to send them direct messages and Tweets using the @. here’s an example of how this works – you Tweet : @ZooAtl Elephants need more space than urban zoos can provide. It’s cruel to keep elephants in zoos!

And that Tweet goes directly to the Zoo Atlanta Twitter page.

3. Encourage your friends to join your Twitter Demo! Tweet to them to also change their profile image to their “sign”. Here is an example of a Tweet you can use to encourage them to Tweet the zoos you are Tweeting: FF! Follow these zoos ( Then list a bunch of Twitter pages for zoos with elephants and put a @ before their address. Example : @ZooAtl ) & Tweet about what you think of zoos!

4. Starting on Saturday June 19th, start sending direct messages and Tweeting to the zoos you are following using the Reply function. Here is are some examples of a great Twitter Demo Tweet: @ZooAtl is no fun for the Elephants who live there. OR Elephants belong in the wild not @ZooAtl

5, You can run your Twitter Demo all day – Rain or Shine! But remember messages and Tweets that include profanity or can be interpreted as “abusive” may result in your profile being reported and/or deleted by Twitter. IDA is not reasonable for any messages or Tweets sent or action that results.

Here are some quick messages you can send (but feel free to create your own):

Elephants are suffering and dying prematurely in zoos.

Elephants should not suffer for our entertainment!

Elephant captivity does not equal conservation.

Elephants need more space than urban zoos can provide.

It’s cruel to keep elephants in zoos.

The largest zoo exhibit is still not big enough to meet elephants’ complex needs.

Inadequate conditions for elephants cause them to suffer painful foot disease and arthritis, infertility, and high infant mortality and stillbirth rates, and aberrant behaviors.

Repetitive rocking, swaying and head bobbing are signs of psychological distress; elephants don’t do this in the wild!

The life of an elephant in a zoo = misery, disease and early death.

Think about it: Elephants have a natural life span of 60-70 years, yet they are dying decades before their time in zoos. You call that conservation?

Time to ban the bullhook in zoos! Stop cruel, circus-style training!

Think about it: North American zoos will spend about half a billion dollars on remodeling exhibits that still will be too small for elephants. That money could protect entire populations of elephants in Africa and Asia!

Think about it: Zoos spend more than $25million a year to display fewer than 300 elephants. That money could protect entire populations of elephants in Africa and Asia!

The world’s leading elephant experts say elephants don’t belong in urban zoos. Why aren’t zoos listening?

Think about it: Scientific research shows that elephants in zoos have far shorter life expectancies than those in the wild.

Keeping elephants in zoos will not save them in the wild.

Elephants don’t belong in cold weather zoos!

To find out how you can help elephants year round – CLICK HERE to Join IDA’s Elephant Task Force!

CSI's Jorja Fox knows the truth behind zoos.

On Saturday, June 11, activists in at least 24 cities around the world will take part in the International Day of Action for Elephants in Zoos, holding outreach events and demonstrations to send the message that it’s wrong to keep elephants in small zoo displays where these magnificent animals are suffering and dying prematurely. This year we’re also offering a surprise co-event, but you’ll have to stay tuned to this blog for more information later in the week. 

IDA is delighted to announce that CSI’s Jorja Fox (also seen in ER and West Wing) has joined Lily Tomlin in endorsing the International Day of Action for Elephants in Zoos. Besides being a great actress, she’s also a dedicated advocate for animals and offers these inspiring words: 

“Jorja Fox here, asking you to please support this year’s International Day of Action for Elephants in Zoos! We need to put the focus where it belongs – on protecting elephants in their natural habitats – and stop wasting hundreds of millions of dollars on artificial zoo displays that will never meet their needs. Instead of cruel confinement and domination, let’s offer sanctuary, peace, compassion and hope. It’s up to each and every one of us to take a stand for the elephants now in order to ensure their welfare in captivity and their continued existence on this planet.” 

You don’t want to miss this special day of action for the elephants, who need your help more than ever! Click here to view a list of scheduled events. For more information, visit our IDAEZ page or email IDAEZ@idausa.org.  

This year’s International Day of Action for Elephants in Zoos (IDAEZ) – on Saturday, June 11 – is quickly approaching. IDA is pleased that Lily Tomlin is again supporting this global event and the actions of advocates around the world who will hold outreach events and demonstrations to educate the public about the tragic affects of confining elephants in small, urban zoo enclosures.

Lily is urging everyone to participate:

Elephants were never meant to be confined in zoos, where they are suffering and dying prematurely. Please help me share this important message by participating in the International Day of Action for Elephants in Zoos on June 11, a unique event that brings the world together to stop the suffering of elephants in zoos.

Last year there were events in more than 30 cities worldwide that educated thousands of people around the world. You can help make this year’s Day of Action an even greater success by organizing or participating in an event near you.

Events are already scheduled in California, Florida, South Carolina, Massachusetts, Texas and Washington, and internationally in Canada, Spain and the UK. Click here for a full list of scheduled events. (New events are being added all the time so check the list often – or add your own event!)

If your city isn’t yet listed for an event, we can help you organize one. See the IDAEZ Get Started page for more information. IDA provides flyers and posters, issues alerts to advocates in your area so they can attend your event, and sends news advisories to the media.

The elephants need your help. Please join IDA and Lily Tomlin in putting an end to their suffering by taking part in the International Day of Action for Elephants in Zoos.

For more information on IDAEZ click here or email IDAEZ@idausa.org.

2 Words - Vegan Treats. vegantreats.com Photo Credit : MeetTheShannons.com

This is it folks, vegan is headed for the big-time! Just in the last five years, the vegan diet is being recognized more and more in the mainstream. Famous celebrities and politicians have gone vegan like Emily Deschanel, James Cromwell, Bill Clinton, and Ellen DeGeneres, who recently “veganised” an average American family on her show. Dr. Oz got an overweight, diabetic cowboy to adopt a vegan diet to save his life and Oparh and Martha Stewart have each dedicated an entire show to the vegan lifestyle.

Even millionaire moguls are embracing the plant-based diet like Biz Stone, the founder of Twitter (recently a guest on Martha Stewart’s vegan show), Steve Wynn, Las Vegas casino tycoon and Hip-Hop music producer Russell Simmons whose new book is titled Super Rich: A Guide to Having It All. We know that vegans are smart, but some vegans are geniuses. Like George Church, a molecular biologist who helped map the human genome at Harvard and Stanford Biochemist Patrick Brown, who transformed genetic research with his invention of micro-array DNA.

Mega food retailers like 7-Eleven sell vegan options in six of their New York locations and Disney World kicked out McDonalds to make room for the all vegan bakery, Babycakes. Speaking of vegan baking, Animal Planet is rolling out a new reality TV show about Vegan Treats owner and founder, Danielle Konya delving into her animal activism.

Meatless Monday is taking hold across the nation with Baltimore and New York City schools adopting meat-free meals in their cafeterias on Mondays. Sodexo implemented Meatless Monday in its 900 hospital accounts and Oprah Winfrey’s company cafeterias are meat-free on Mondays. Celebrity chefs like Wolfgang Puck and Mario Batali have gotten on board offering a Meatless Monday menu in their restaurants. And San Francisco and Washington DC have Meat-Free Monday Resolutions signed by their board of supervisors.

All this awesome news is incredibly inspirational and I hope makes it even easier for people to adopt a compassionate diet. I also hope that it inspires activists to work even harder to help reduce farm animal suffering. We are winning, but we have to keep the pressure on and the energy up in this critical time.

Do you know of a new way vegan is going mainstream? Add it to the comments!

Sara Gruen’s book, Water for Elephants

Many people will be drawn to the movie as a lovely – though sometimes gritty – historical romance. They will watch the abuses heaped upon the animals and think about how sad it “used to be” and how much better everything is today. They will be wrong.

Elephants forced to work in circuses today, like those in the era depicted in Water for Elephants, are forced to lead unnatural, deprived lives. They suffer as Rosie suffers, year after year, with no Jacob to come to their rescue. It is no better for the other wild animals used by circuses, who spend their lives in cages and are brutalized into performing tricks for the public. They need your help.

The opening of Water for Elephants will provide us with a unique opportunity to tell people that the kind of cruelty depicted in the movie still goes on. So please save these dates: April 14 (Los Angeles premier), April 17 (New York premier), April 22 (general U.A. release).

Please plan to join IDA in bringing attention to the suffering endured by animals in the circus. You can help by coordinating or joining in events outside your local theaters to let moviegoers know that circus cruelty is not a thing of the past.

Please join our Elephant Task Force and Sign Up for IDA’s Enewsletter for more information about this opportunity to enlighten the public about circus cruelty.

The circus industry is hoping that the film will bring a shot of glamor and glory to a fading form of entertainment. There have already been efforts to use the film to generate sympathy for “Rosie” and to raise money for the International Elephant Foundation, an organization created and run by and for the circus and zoo industries. We need to inform the public that there is nothing glamorous or romantic about the kind of animal abuse rampant in circuses today.

Rather than helping circuses to flourish, Water for Elephants can and should be a catalyst for bringing about an end to the use of animals in entertainment. Elephants used in circuses, films, commercials, and other forms of entertainment are deprived of all that is natural in their lives. They have been torn from their families and subjected to unimaginably cruel training to break their spirits and make them easier to control. They are dominated through negative reinforcement, and trainers and handlers carry the constant threat of the bullhook, a steel-tipped device similar to a fireplace poker used to prod, stab, beat and intimidate elephants into submission.

Please note: Though the film portrays the circus’s treatment of animals in a negative light, IDA cannot endorse it. Unfortunately, the film’s producers did not take the book’s message to heart, instead choosing to use live animals during production of the movie. Rosie is played by the elephant Tai, who is owned by Have Trunk Will Travel, a California-based company that uses elephants for rides and for entertainment.

This blog was contributed by Deborah Robinson, IDA’s Captive Elephant Specialist.

Recently, Oprah challenged her staff to join her and voluntarily go vegan for one week. Close to 400 Harpo Production employees agreed to the challenge and Oprah dedicated her show  to the results, so we had an Oprah watching party! About 75 delighted IDA and PETA employees, supporters, and other vegans packed into Harvey’s Bar in San Francisco to watch Oprah on the big screen TVs. Harvey’s recently added a few vegan items to their menu including tofu scramble, vegan chili, and vegan quesadillas, so we were well fed. They are also using vegan mayo for their entire menu. Famous vegan cookbook author, Colleen Patrick Goudreau co-organized the event with IDA and was on hand after for a discussion and Q & A about the show and mainstreaming veganism.

The show focused on a few employees and their adventures and struggles being vegan for a week. One of her staff lost 11 pounds in a week and many others reported feeling better with increased energy. Some said that they would continue the new lifestyle for a month, some said they were hooked!

Oprah’s guests were Kathy Freston, author of the new bestselling book Veganist and Michael Pollen, author and local food activist. There was also never before seen video of a slaughterhouse. They wouldn’t allow the cameras to film the actual killing of the cows, but the gruesome processing and grizzly skinning and dismembering was extremely disturbing. Kathy Freston said that she is vegan because horrors such as this footage didn’t sit right with her soul and she could not be part of it.

There was a segment of the show where one Harpo employee took everything out of her fridge that had animal products and to her surprise, it cleared out her refrigerator completely. So Freston took her to Whole Foods and introduced her to a variety of new vegan products including Tofurky,  Earth Balance, and Daiya Cheese . She said that her family learned a great deal about healthy eating and would continue to lean in this new, compassionate direction.

As for Oprah, she said that she is now “veganish” and will also continue to lean in this direction. She is implementing Meat-Free Mondays in the cafeterias at Harpo Productions as well as having a vegan option always available. IDA would like to thank Oprah for bringing veganism to the mainstream, exposing the graphic cruelty of the slaughterhouse, and showing people that there is a new, healthy and compassionate way to live and eat. Go Oprah!